Emily, although a little jetlagged as she had arrived in Sydney the morning of the talk, went through some advice that should help everyone out there to merchandise a bit better and get your Etsy page in front of a larger audience.
So here are the tips:
Photos tell a story. Put things in context eg place a cushion that you are trying to sell on a chair, so your audience gets where you are coming from. So they can see it in their home also!
We all know how important decluttering is. Heavens there are even tv shows about it now and enter "declutter" into google and you can see how popular it is now.
Live models get clicks
Yes that is right. Ask friends or budding young actors if they would like to promote themselves - at no cost! (That also means they don't get paid. Etsy is for the small producer, not the companies with big marketing budgets!)
Western society, if this is your market, looks at a website page from left to right, and then the eye naturally goes diagonally across the page. So it a good idea to have your best image in the top left hand corner of your Etsy page and, for the remainder of the page, ensure you have items of interest, that will draw your audience's eye down and across. So finishing in the right hand corner, and hopefully catching attention all the way down the page.
The old rule, like with gardening, group in odd numbers rather than even. So images in 3, 5, 7 etc.
Fill em Up
If you haven't got enough of your items yet to fill an etsy page, then it is OK to double up! It helps to create a "welcoming experience".
In your profile write about why you made the particular items. What your inspiration is. People like to get to know who they are buying from. People connect to a story.
You are 70% more likely to sell your items on Etsy if you belong to an Etsy team. So get reading up on the Etsy website!
- Make a continuing plan to update and improve the photos of your items on Etsy. It makes your Etsy page more interesting to your audience if it is visually stimulating.
- Also don't forget to read up on the Merchandise page on Etsy, which has lots of advice. Check out the Trending items on Etsy.
- Have a mood board. This will help with the ideas/themes creation for your photo shoots.
- Challenge your normal approach to how you style/photograph items. Upload the images onto your computer and see what works best - before putting up on Etsy.
- Change your background every once in a while, to see if there is an issue with your background or if it is the item itself that isn't getting attention/selling.
That's my condensed version of Emily's talk. Hopefully it helps with selling on Etsy!